THE AD
This print ad is a product of the strategic message planner I produced for Seventh Generation Free & Clear dish liquid for a strategic messaging course at KU. The package design was unique in that everything, including the cap, was completely recyclable. I also made a brief video documenting the extensive process I went through to produce this ad.
To be perfectly honest, the greatest lesson I pulled from this is that there is such thing as sweating the small things to a fault. See for yourself.
